Our journey begins in 1993. The beginning of Al-Ikhsan Sports took place in Holiday Plaza, Johor Bahru with just a single store. Since that humble beginning Al-Ikhsan have grown over the years owning 121 outlets nationwide hence holding the title THE BIGGEST SPORTS RETAILER in MALAYSIA.
To provide world class sporting goods to all Malaysian and providing a platform where any Malaysian can own world class sporting goods.
To be able to have 200 shops nationwide with turnover of RM 500 million by year 2015
To have staff that is friendly and well informed about the products
Maintaining positive customer experience whenever they buy from us
Maintain a high level of customer satisfaction from the product to the service